The Right Logo Says Everything Without Saying Anything


You can’t have a successful business without a successful logo. It’s one of the most important branding investments a business can make. It’s the face of the company. It builds trust and credibility with consumers, establishing a bond between the company and its community.

Many business owners try taking shortcuts by buying generic, pre-made logos online or designing it themselves without any previous design experience – only to find it’s more expensive to rebrand later. We want to help you get it right the first time.

Logos convey your business’s values without pages of copy or a team of writers. It should be unique and memorable, building brand awareness and making a lasting impression on consumers.

There are many different types of logos to consider. Let’s talk about a few:

• Wordmark Logos: Wordmark logos are the easiest to recognize because it’s a text-only logo that uses the name of the brand in a specific, identifiable font. Wordmark logos are carefully crafted to have a visual rhythm throughout the word, intentionally using color, font, white space and line weights to make a lasting impression on the customer.

These logos work well for businesses with distinct names that can easily stick in the minds of consumers – a well-designed wordmark logo can make it even stickier. Popular examples include Chick-fil-A, FedEx, Disney and Lyft.

• Pictorial Logos: This is an icon or graphic based logo. If you get it right, your brand can be identifiable by a symbol – no words needed. Countless popular name brands use this type of logo, such as Target, Nike and Apple.

• Monogram Logos: Companies that have a long name often times use initials for brand identification purposes, like IBM, CNN and HBO. Monogram logos are typography-based and all about simplicity.

It’s not what kind of splash you make when you hit the water. It’s how long you keep your head above that water. Logos need to survive the ever-evolving world. The Nike swoosh. The Target bullseye. The Twitter bird. These companies got it right.

It only takes seconds to form a first impression of a person. Businesses are no different. Strengthen your companies first impression, build brand awareness and stand out among competitors with the right logo.
While most people recognize the value of a good logo, they don’t always prioritize it. A well-designed logo can mean the difference between blending in and standing out in a competitive market. It’s the first step to success. Let us help you prioritize your logo. Schedule a consultation today.