Being a writer is hard especially today when everyone is always looking for fresh content to read and that’s concise and simple. It can be challenging for a writer to stay popular in the content creation world. Here are some of the ways you can stay well-known in today’s content creation world:
- Be up to date with what’s happening
- Understanding your audience
- Write as often as you can
- Use the inverted pyramid to deliver information
Be Up To Update With What’s Happening
Always be current about every field in the writing industry and not just the field that’s relevant to you, this is very important. You should try to expand your knowledge about is all aspects of your related field, for example if your writing is based on education then you should researching on everything about that field; the new teaching methods that are being adopted, following the news about the pay teachers get, how has COVID-19 affected the student’s education.
Reading up about the latest and relevant stories about the subject of you writing will help you in keeping the content fresh.
News and information can change overnight which is why it is crucial to pick topics that are important to your target audience. The best way to do this is read other content writers’ work and to understand how you can improve your content to connect with your target audience and see what issues, topics matter to them the most.
For example, nowadays people are searching for things to do in quarantine, or discussing the Golden Globe 2021 nominations, or talking about issues like Black Lives Matter. These are some of the topics that you should include in your content to gain attention from your target audience.
Understanding Your Audience
Your readers are the best judges of your work, the more eyes you get on you writing the better you will perform so it is important that understand want your audience is interested in reading. The way to do this is by constantly checking on what the audience is talking about, listening to, watching, motivations, aspirations and what they’re frequently searching.
People often use search engines like Google or YouTube for information or new material to read because these search engines save your search history in it’s record to always provide new information on what you usually look for. The s ame concept can apply to your content writing, the more you keep in mind and keep looking for latest trends and news about what your target audience usually reads about or is interested in, the more popular you will be.
A good writer always knows how to catch their readers and attract more readers.
Write as often as you Can
Every great piece of writing has a committed writer behind them and that is what you should do if you want to be a well-known writer in the content creation world today. The more you write the better you will get at writing interesting content. People are constantly checking on the web for new material to be read and shared almost every hour of the day, especially today when everyone is checking their social media every few seconds. It is true when they say that news never sleeps and that is why journalists do such amazing work, the same works for a writer, the more commitment they give to their work the more it will show in their work and the more appreciation and acknowledgement you will receive as a writer.
According to Hubspot, companies that blog 16 times per month get 3.5 times more traffic than companies that publish 0-4 blogs per month. This shows how much hard work goes into being a content writer and also shows that if you want to make a name for yourself in the content creation world you have to be prepared to give a lot of commitment to your work, this will also help you in driving more traffic to your website which will as a result increase your popularity in the content creation world.
This is not an industry that you only do when “have time”, it is the kind of industry that requires time, effort and energy to stay as the best.
Use The Inverted Pyramid to Deliver Information
Just as you would plan your itinerary before travelling for a trip, writing also requires a lot of planning and brainstorming beforehand. To help you out, here is a method to your write content, which is called “Inverted Pyramid”.
This method is often used by journalists and it has many benefits to it. Let’s look at what this pyramid contains:
- The base of the pyramid is where you would include the most important and attention-grabbing information.
- The second step is called “the body” which is crucial information, it contains the argument, evidence, background etc.
- And finally, the last step is called “The Tail” which is information such as extra context, columns, and other editorial, this includes interesting and related items.
- The inverted pyramid allows you to communicate the most important information first which quickly grabs the reader’s attention, readers can stop reading at any point and still come away with the main point of your article, and by starting with your most important information, the first few sentences on your web page will contain most of your relevant keywords, boosting your SEO.
Pay Attention to Influencers:
Sometimes we all have undergone a “writer’s block” which is when we feel like we are running out of ideas and are unable to come up with good content to post. The best way to overcome this is by following influencers in your industry. These are the people who understand your target audience much better, as they know what to share, when to share and how to share, that is why they got to that point in their writing career.
For example, if your blog is about fashion and beauty, you should search for people who are constantly posting tweets, vlogs, or columnists who are more advanced in this field. Reading up on their work will certainly help you not only get more information but also inspiration to write in a different style and understand and adopt the writing technique that they use to grab attention of their target audience and gain more popularity.
Q) What are content skills?
Content skills are also known as job specific skill, including those that are related to your line of work. While Transferable skills are those which you can use in a variety of occupations.
Q) How do you create unique content?
Creating unique is vital and the following are some of the dos and don’ts of creating unique content:
- Avoid plagiarism, which could ruin your credibility.
- Always use multiple sources in your research
- Use your reasoning and opinions.
- Give your text a unique structure.
- Use your own unique style.
By following the above guidelines, you will be able to stay as a popular writer in today’s content creation world where news travels like wildfire. These steps should help you in gaining more traffic for your blog, creating interesting and unique content that would engage more readers, help you to improve your writing, and will help you stay on-top of what is happening around you.