Don’t Hold Back on Your Online Branding and Digital Marketing Campaigns
Every business has a brand. It’s who you are, what values you hold, and what effect you plan to have. Your brand is what you want people to see when they think of your business.
By having unique and authentic online branding and digital marketing campaigns that truly show the heart of brand, consumers will undoubtedly remember and return to your business. Taking risks in online branding and digital marketing campaigns ensures that your brand will stand out amongst the vast amount of competition.
However, I understand how hard it can be to know when to take risks with your online presence. How can a business gain engagement and ensure that their online presence sticks out amongst their competitors? It is imperative that your businesses online branding and digital marketing campaigns meet these marks.
What is Online Branding?
Online branding is a form of brand management that utilizes the internet to gain exposure for your business in a way that is unique to you. It includes building and curating an image that is appropriate for your business, but it also targets your customer base in a way that will meet their needs and generate engagement with them.
When you curate an image that is unique to your brand, consumers will remember your business above competitors and even be inclined to share your business with friends, family and colleagues. Not only does online branding generate a larger consumer base, but it also helps you meet your business goals.
Be Uniquely Authentic
Every business has competitors. To stand out from the rest, you have to be unique in the way you brand yourself online and with the digital marketing campaigns you produce.
Don’t be afraid to show your consumers what your company is truly about and be authentic in the way you produce your content.
An amazing example of a digital marketing campaign is Mint’s campaign WTFinance. Mint is a money managing business that allows consumers to stay on top of their finances with a single app. WTFinance is a series that they write breaking down different financial topics in a way that is easy to understand, and also extremely sharable. By creating content that appeals to a lot of people, even people who are not extremely financially literate, they’re generating a lot of exposure that leads to more and more people becoming interested in their business as a whole.
Stand out by creating authentic content that relates directly to your brand, exactly what Mint did. The company ended up being sold to the software company Intuit for over $130 million dollars. Content that is not only high-quality, but also authentic in how it shows the customer exactly what they’re looking for, and it’s one that they would totally share on their Facebook page or text the link to their friend.
Social Media is Your BFF
I know you’ve heard everywhere that you must use social media, but I’m here to tell you…use social media. Social media is the perfect way to create and share content with your consumers in a way that encourages engagement and responses. Take the lesson we have already learned, being authentic, and apply that across social media platforms to create online branding that gains exposure and generates a lot of engagement.
One of the most important parts of social media that needs to be focused on is how shareable your content is. Creating digital marketing campaigns that are authentic, as well as aesthetically pleasing, is key to gaining exposure and generating engagement. By creating graphics that include things like useful information, inspirational quotes, or other content that relates to your brand, your consumers will share those graphics with others – gaining you lots of new consumers.
One of the best ways to take a risk with your digital marketing campaigns and really stand out from your competitors is by investing in social media. Utilize social media influencers whose followers match with your target audience. Even if your business can’t afford influencers with millions and millions of followers, micro-influencers can still help you business tremendously. Micro-influencers, although they have a smaller following, tend to have stronger relationships with their followers.
Don’t hold back on your social media. Posting frequent, maybe even daily, content is the key to ensuring that your consumers stay engaged – especially with social media platforms like Instagram, where the algorithm is designed to fill users feeds with the accounts they engage with the most frequently. It is extremely vital to post high-quality content frequently to ensure that your consumers engage with your content, and stay engaged with your content.
Digital Marketing Strategies
Having and using different digital marketing strategies is important to accomplish your goals and growing your consumer base. There are so many different forms of digital marketing that it can be overwhelming. But the key is finding the strategies that work best with your companies brand and your companies’ goals.
Search engine optimization, or SEO, is a marketing strategy that targets how your company’s website performs in search engines and improving it to rank higher. The goal of SEO is to direct not only traffic to your website, but traffic that is filled with your target market. You don’t just want traffic to your website, you want traffic that is looking for your products and services.
Email marketing focuses on building brand awareness and targeting existing consumers. The goal of email marketing is to grow your consumer base, while also reminding your existing consumer base that your still here. This way when the time comes that they need your service or product, they’ll remember your company and come back. Email marketing is an excellent and cost-efficient way to market yourself, especially for targeting repeat consumers.
No matter what form of digital marketing strategies your company utilizes, ensuring that it remains authentic to your brand and aims for you target market is key. Some digital marketing strategies won’t work for you brand, and that is okay! For example, a brand-new company may not find as much success in email marketing as an older, more established company. This is because email marketing utilizes previous consumers, and a brand-new company may not have as many previous consumers to rely on. However, they may find more success in other avenues like social media marketing.
TomKin Consulting has a generous amount of experience in digital marketing and is eager to help you find the marketing strategy that would work best for your business. Our skilled team specializes in a wide variety of marketing from video production to web development, TomKin Consulting specializes in custom-fit marketing strategies that perfectly fit your company’s goals. Tailored to fit your budget, TomKin Consulting knows exactly what your company needs to reach success.